Dear Readers,
We hope you’re doing well. July has been an exciting month at Gurzu, filled with innovation, collaboration, and moments that brought us together beyond work.
This month was filled with meaningful moments, from celebrating the spirit of Shrawan with a colourful Mehndi event at out office to achieving exciting project milestones that reflect our team’s dedication and collaboration.
Alongside these celebrations, our teams continued delivering impactful solutions, exploring new opportunities, and driving progress across projects. In this edition, we’re excited to share the highlights, achievements, and stories that made July memorable.
KNOWLEDGE KETCHUP
For those new to it, Knowledge Ketchup is our flavorful twist on the classic ‘lunch and learn’. Every two weeks, a Gurzu team member takes the stage to share something that they know with the rest of the team. Here are the sessions we had this month:
The Hidden Psychology of Marketing: Strange Phenomenons That Secretly Influence Consumer Buying Decisions: Jul 8, 2026
As part of this month’s Knowledge Ketchup session, Nilesh Manandhar presented “The Hidden Psychology of Marketing.” The session explored how subtle psychological principles influence consumer behaviour and purchasing decisions.
Through engaging examples from global brands, football, and everyday experiences, attendees discovered how concepts such as the Pratfall Effect, IKEA Effect, Decoy Effect, Von Restorff Effect, and Peak-End Rule shape the way people perceive products and make decisions.
The session sparked insightful discussions on applying behavioural psychology to create more effective marketing strategies and customer experiences. Find the slide deck here.
How AI is Changing B2B Sales: Jul 22, 2026
Another Knowledge Ketchup session featured Ravishu Barnawal, who delivered an engaging presentation on how AI is transforming B2B sales in 2026.
The session explored how artificial intelligence is reshaping every stage of the sales process, from prospecting and lead qualification to personalization, automation, and customer engagement.
Through practical examples and emerging industry trends, it highlighted how sales teams can use AI to work smarter, build stronger customer relationships, and close deals more efficiently in today’s evolving B2B landscape. Explore the full slide deck presentation here.
EVENT & PROJECT HIGHLIGHTS
Shrawan Mehndi Event Celebration
The Gurzu office embraced the festive spirit of Shrawan with a cheerful Mehndi celebration, bringing the team together for an afternoon of tradition, creativity, and fun.
Beautiful henna designs, shared laughter, and colourful moments made the event a wonderful reminder that celebrating culture strengthens the bonds that make our workplace special. Here’s a glimpse of our team’s Shrawan celebration! 🌿✨
Compear Project Completion
This month, the Gurzu team successfully completed the development of Compear, a UK-based comparison platform that helps users easily compare insurance, finance, and everyday products from trusted providers. The platform is designed to simplify decision-making through clear, side-by-side comparisons while providing a seamless and user-friendly experience.
Congratulations to everyone involved for delivering another high-quality digital solution and helping bring Compear’s vision to life.
GURZU BLOG
At Gurzu, we love sharing ideas and learning out loud. Our blog dives into practical development strategies, lessons from real-world projects, and insights on emerging technologies.
Whether you’re building products, leading teams, or just curious about tech, there’s something here for you. Check out some of our latest posts and discoveries!
From Raw Bytes to Reliable APIs: A Dart SDK Approach for BLE
We showcased how our engineering team built a Dart SDK for Bluetooth Low Energy (BLE) that converts raw device data into clean, reliable APIs, making BLE integration simpler, faster, and more maintainable for developers.
Your Next Customer Might Be an AI: How Travel Companies Can Get Agent-Ready in 2026
For the travel industry, we shared why your next customer might be an AI. As AI-powered travel assistants continue to change how people discover and book trips, we discussed how travel companies can prepare with agent-ready APIs, automation, and scalable TravelTech solutions.
Beyond Vibe Coding: Building Reliable Software with Agentic Coding Loops AI coding agents
We also examined the rise of Agentic Coding Loops, showing how AI coding assistants become far more effective when combined with structured planning, testing, review, and documentation rather than being used as one-time code generators.
Shift Left Testing in Practice
We looked at how Shift Left Testing helps teams build quality into products from day one by bringing QA into the development process early, reducing defects and improving collaboration across the SDLC.
YOU’VE READ IT ALL!
Your dedication to reading through means a lot to us. Stay tuned for more stories from our office in the upcoming edition.
Gurzu is a full-cycle software development company. Since 2014, we have helped world-class customers get to their markets quickly with high-quality products built with modern software technologies. Our team of experienced developers, designers, and test automation engineers can help you develop your next product.
Have a tech idea you want to turn into reality? Book a free consulting call or simply drop us a message.
Thank You!
